A roller banner display is a cost-effective mobile marketing solution. Internationally accepted as a trade show, business convention, and event marketing favorite, the roll up banner is the most prevalent form of display advertising seen today.
How it Works
Roller banners are vinyl or PVC banners that roll up into a cartridge set inside an aluminum base. The removable cartridge opens up to allow the banner to be pulled up and attached to the top of the support pole. The support pole is a simple tool that unfolds from the display stand base, clicks into the cassette, and is ready to go. The entire system is highly portable and fits into a shoulder bag. Both single-sided and dual roller banner stands are available, which allows a message to be taken down while the other side continues to display the advertisement. Because the cartridges can be removed, changing banners is an easy process that takes only seconds.
Who Uses Them
For a business, cheap roller banners are handy display tools to have on hand, and banner stands should be on hand for promotional events, sales calls, or in house presentations. A sales representative can add visual interest to a product pitch with roll up banner displays as well. The units are light weight, and the graphics on the banner are reliably protected inside the base of the stand.
In the lobby of a building, roller banner stand displays create an interesting accent or backdrop, and can draw attention to new businesses, services, or products while people wait. As a point of sale display, the roller banner stand captivates the customer and increases sales.
For advertising upcoming shows to hotel guests or visitors, or highlighting the specialties of a restaurant, a portable banner display is ideal. Setting a banner display stand with stunning graphics in a high traffic area is an excellent way to draw attention to the ad. To accommodate the frequent changes in entertainment, the same stands can be used repeatedly.
Trade shows take the roller banner stand display to new levels. With a sizable amount of competition and a limited amount of potential customers, businesses need to have the most attractive display table and booths, and execute effective means to bring people to those booths. The simple banner display can be purchased as a dual roller banner or a single, and set up to be noticed by people from several yards away.
To create the highest impact, a dual roller banner stand is the best choice for drawing people to a display. Having a fantastic graphic to show people no matter what direction they come from is sure to get them to steer towards your booth. Single sided roller banner display stands can be just as effective, depending on their placement. Utilizing the space behind or on the sides of the trade show display is just as important as drawing customers to the display. By having a roll up display system consisting of two or more banners side by side, a vibrant backdrop can be created to keep the customers attention on your company and products.
Another organization that utilizes the roller banner is a school or university. No other method is as practical as a retractable roller banner when it comes to displaying school information and events in halls, administrative offices, and throughout campus.
Sizes and Graphics
Vinyl and PVC roll up banners are most often made from two to four feet wide, and up to eight feet tall. Beyond this size, the roller banner displays begin to require additional framework for stabilization, and their portability is greatly reduced. Still, a fully loaded banner display system rarely weighs more than 10-15 lbs. including cartridges, banners, banner stand, and supporting aluminum pole.
Regardless of the size of the banner, the printing methods and technology available today are more than capable of yielding professional photo quality images onto your banners. The digital printing process yields the best image quality; reproducing digital captures that look as good or better than the original. Artwork and detailed graphics can also be professionally printed, a common sight near museums, art fairs, and of course, at any place of business that has licensed the art for marketing purposes.
Professional printers of roller banners pride themselves on a fast turnaround time once the order is placed. There is even a company named Kazoo roller banners uk that boasts a two to three day delivery time no matter what the order. Some orders may require a different printing process however, resulting in a longer lead time. Bulk orders of professional quality printing can be done more cost effectively with silk screening than with digital printing, but are more time consuming to produce. Other methods of printing are for the simple roller banner that will only display lettering. These banners are easily mass produced and inexpensive.
